Volkswagen began building buzz for the 2012 Beetle. The company's executives were throwing phrases like "fun to drive," "masculine" and "Porsche-derived styling" toward the would-be Beetle successor as far back as the 2010 Paris Motor Show. In this business, you either learn to read through hyperbole or choke to death on it, so it goes without saying that our hackles were quivering with skepticism at the time. Volkswagen could hardly blame us.
Source: autoblog.com