A new Fusion, with a new well-developed design, will be introduced at the Detroit auto show. It’s infrequent for an auto company to undertake a total revolution of one of its best-selling models, from the styling to the seats to the choice of engines.
Ford Motor Company did with its new Fusion sedan, to be introduced Monday at the yearly Detroit auto show.
The current Fusion ranked third in sales among all cars in the United States last year. Everything was changed on latest version that goes on sale. In this “blue oval” Ford badge was embedded into the hood of the car.
That attention to detail amazed even William Clay Ford Jr., the company’s executive chairman. “At earliest, I thought the blue elliptical was center.” Mr. Ford said in an interview. “But it’s really pretty beautiful.”
The new look is just one aspect of Ford’s all-out bid to gain share in the competitive midsize car segment dominated in recent decades by the Japanese automakers. To further differentiate the Fusion, the company will offer four engine options, including a plug-in hybrid it promotes as the most fuel-efficient car sedan in the world.
The revamped Fusion underscores just how hard Detroit’s automakers are approaching to freeze their turnarounds with enhanced passenger cars. General Motors, Ford and Chrysler accounted for 60 percent of trucks and S.U.V.’s sold in the United States in 2011 and makes most of their income from larger vehicles. But they still remain in one-third of the car market.
That will change, if their Detroit show models attract new customers. Besides Ford’s Fusion, G.M. will reveal a new small Cadillac, as well as its own contender in the midsize market, the
Mr. Farley said that the family sedan is still remains in the heart and soul of the American garage. The plan is so suggestive that it invites customers to seem beyond the surface to our quality and our fuel wealth.
Ford Motor Company did with its new Fusion sedan, to be introduced Monday at the yearly Detroit auto show.
The current Fusion ranked third in sales among all cars in the United States last year. Everything was changed on latest version that goes on sale. In this “blue oval” Ford badge was embedded into the hood of the car.
That attention to detail amazed even William Clay Ford Jr., the company’s executive chairman. “At earliest, I thought the blue elliptical was center.” Mr. Ford said in an interview. “But it’s really pretty beautiful.”
The new look is just one aspect of Ford’s all-out bid to gain share in the competitive midsize car segment dominated in recent decades by the Japanese automakers. To further differentiate the Fusion, the company will offer four engine options, including a plug-in hybrid it promotes as the most fuel-efficient car sedan in the world.
The revamped Fusion underscores just how hard Detroit’s automakers are approaching to freeze their turnarounds with enhanced passenger cars. General Motors, Ford and Chrysler accounted for 60 percent of trucks and S.U.V.’s sold in the United States in 2011 and makes most of their income from larger vehicles. But they still remain in one-third of the car market.
That will change, if their Detroit show models attract new customers. Besides Ford’s Fusion, G.M. will reveal a new small Cadillac, as well as its own contender in the midsize market, the
Mr. Farley said that the family sedan is still remains in the heart and soul of the American garage. The plan is so suggestive that it invites customers to seem beyond the surface to our quality and our fuel wealth.
