User "McFly" of Hyundai fan site Gencoupe.com won a used Genesis coupe on eBay in an non-reserve auction for $16,000. The dealer, Glenn Hyundai of Lexington KY, screwed up and forgot to put a reserve price on the car, which is worth closer to $19,000. Since the auction is supposed to be a legally binding contract, McFly called and tried to finish the deal. However, the dealer refused to sell the car at the eBay price.
McFly is giving the dealer hell, doing wide ranging internet publicity, approaching news outlet, as well as his state's vehicle sales commission to get justice. You can read the whole mess here.